Corporate Brand
Gunze shall continue to offer a "Feeling of Comfort" to more customers through the products and services of each line.
Brand Logo
Brand Statement
Brand Charter
Five principles of conduct for enhancing brand value
~ A “Feeling of Comfort” for our customers ~
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1.
We shall create our “Feeling of Comfort” through open minded ideas, unaffected by preconceived notions.
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2.
We are dedicated to applying our knowledge and improving our technologies, constantly challenging ourselves to reinvent a “Feeling of Comfort” like no other.
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3.
We shall listen carefully to the voice of our customers, and pursue an ever improving added-value “Feeling of Comfort.”
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4.
We shall also perceive a “Feeling of Comfort” scientifically, and convey it to our customers in an understandable way.
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5.
We shall continue our comfortable lifestyle offerings, always conscious of the changing needs of the times.