Materiality for the Gunze Group
“Bear an additional load of ‘benefit to society’” was a personal philosophy of Tsurukichi Hatano, the founder of Gunze. It signifies his commitment to promoting well-balanced management by setting an additional load (goal) of providing benefits for society in addition to the pursuit of sales growth and profits. The founder also passed down the phrase “Make both the buyer and seller happy.” This notion has something in common with Omi merchants‘ management philosophy called “Sanpo-yoshi” (meaning “three-way satisfaction” or “benefiting the seller, buyer, and the local community”).
In the previous fiscal year, we defined key CSR issues that have a significant impact on our corporate management, and called these “Gunze’s material CSR challenges.” In fiscal 2018, we began more proactively promoting CSR activities or CSV (Creating Shared Value) management initiatives. This drive is intended to go back to our founding philosophy and solve social issues through our core businesses by drawing on technologies and expertise possessed by the Gunze Group. As for the 17 SDGs (Sustainable Development Goals) adopted by the United Nations in 2015, we will take an “outside-in” approach. That is, we will use social issues as the starting point to plan activities and implement initiatives, with focus on the four issues identified through the assessment of materiality for the Gunze Group. Moreover, CSV goals and KPIs (Key Performance Indicators) will be specified for each department, as we implement specific actions toward resolving these issues.
Gunze Group's Material CSR Challenges (Materiality)
- Enhancing Resource Circulation Strategy for Plastics Contribute to Resource Circulation Society for Plastics.
(Contribution to health and wellness) Help people in all age groups lead healthy lives with consistent wellbeing.
- Creation of an environment with abundant greenery, with ongoing response to environmental issues Support construction of rock-solid infrastructure and inclusive, sustainable industry development, while driving innovation.
- Improvement of workplace environment and workstyle reform Generate full and productive employment as well as motivating and rewarding work.
- Creation of a better regional community and society Maintain cities and living environments that are inclusive, safe, resilient, and sustainable.
The Gunze Group will focus on addressing four key social issues, and will work together with our customers to maintain a community rich in greenery and filled with smiling faces. By so doing, we will strive to create a better future in which all people can lead more active, enjoyable, and healthy lives.