Gunze Group has three business lines; apparel, functional solutions, and lifestyle creation. Gunze shall continue to offer a "Feeling of Comfort" to more customers through the products and services of each line.
This is the most basic corporate brand logo representing the Gunze Brand. Alphabetical notation for "GUNZE" has been used since the time of founding. Gunze was established as a silk manufacturer and early in its history exported silk yarn overseas. The current logo is what was used in the silk business. It has served as a formal corporate brand logo since 1992.
"A touch of comfort," representing Gunze's point of view (intention, sense of value, etc.), is a phrase to declare strongly to the world that Gunze Group shall proactively reach out to customers and enable comfortable lifestyles.
Brand Charter was established in October 2012 as the commitment of the Gunze Brand to customers and employees.
Five principles of conduct for enhancing brand value
～ A “Feeling of Comfort” for our customers ～
Established as a course of action for implementing the Brand Charter.
（Approach and awareness）
1．We shall create our “Feeling of Comfort” through open minded ideas, unaffected by preconceived notions.
（Self-improvement and self-challenge）
2．We are dedicated to applying our knowledge and improving our technologies, constantly challenging ourselves to reinvent a “Feeling of Comfort” like no other.
（Differentiation by market-driven approach）
3．We shall listen carefully to the voice of our customers, and pursue an ever improving added-value “Feeling of Comfort.”
（Finding customer needs and communicating）
4．We shall also perceive a “Feeling of Comfort” scientifically, and convey it to our customers in an understandable way.
5．We shall continue our comfortable lifestyle offerings, always conscious of the changing needs of the times.