Wellness

Apparel Business

The findings of an independent survey have revealed that wearers are not fully satisfied with current underwear products designed to cope with summer heat that is becoming more intense with every passing year. To eliminate the causes of discomfort caused by perspiration, we worked on creating new ideas and product development. The fruits of these endeavors and the combined efforts of Gunze’s apparel business was Asedoron. By means of a complete lineup of products, including innerwear, socks, and pajamas, we provide the solution to the stickiness caused by perspiration, the root cause of discomfort inside clothing. Featuring a structure that mimics diatomaceous earth, this newly developed material eliminates the unpleasant stickiness inside clothing and enables a smooth, comfortable feeling.

Having focused on innerwear under the concept of being “cool yet extremely comfortable,” BODY WILD has refreshed its brand image and redesigned its brand logo in the 27th year since its debut. In line with the trend toward seamless lifestyle as well as fashion and consumer purchasing psychology whereby they choose what they can identify with, we are taking the brand to a new level with an assortment that allows people to feel the brand’s DNA, “the pursuit of comfort,” all over their bodies. Leveraging the manufacturing experience gained and technologies cultivated as boxer shorts evolved, we have developed products designed for entirely comfortable lifestyles. In addition to traditional boxer shorts and other innerwear, we are aiming for BODY WILD to evolve as a total apparel brand offering, for example, jackets and outer bottoms that are suitable for both casual and business settings, socks that are distinctly designed to be comfortable to wear, and comfortable clothing worn at home that aids indoor relaxation.

We have revamped our product lineup to attract fans from younger generations, which has presented us with challenges. The planning team continued to discuss their ideal brand vision and the products that would realize that vision, and this led to the creation of 7DAYs LOOKs. Wearing these products, whether at work or at home, will boost the wearer’s self-esteem and give them confidence. Enabling the coordination of entire outfits using only Tuché items, this is a product line that aims to create a wardrobe that will keep its wearers in a good mood for a week. The web promotion has tag-teamed with HARUTA, a long-established shoe manufacturer with many young fans, to provide total coordination from innerwear and outerwear to shoes. We are working to attract new Tuché fans.

Sustainable Product Development That Is Closely Connected to People and the Environment

In the apparel business people- and environmentally-friendly materials are used actively to develop sustainable products.
The Fitte group of the KIREILABO women’s innerwear brand is supported by customers for its a rich lineup that meets a variety of needs, such as the gentle comfort of organic cotton blend materials and natural earth colors. Even while making the bust firm, we have achieved gentle comfort with our COMFY MAKE BRA. Its washing tag is transfer printed, and we adopted an organic cotton blend material for all materials that come into contact with the skin (excluding the under tape, sewing thread, metallic parts and fittings, and the transfer print). In the legwear field, the WASHIITO (Japanese paper yarn) brand of ethically made socks, which provides pleasant comfort for the feet while being environmentally friendly, recently made its debut. The socks made from Japanese paper fiber—waste from managed coniferous forests—We have achieved a new soft texture that is different from ordinary Japanese paper fibers by utilizing a new technology to make extremely thin Japanese paper into yarn. This is a product that takes full advantage of the antibacterial, deodorizing, water-absorbing and quick-drying merits of Japanese paper. In the house casual wear field, Gunze launched KAIMIN NAVI, a pajama series that makes rolling over in bed easy. Made from organic cotton, which places less of a burden on the environment than common cotton, these pajamas are colored with dyes extracted from natural materials (cherry blossoms, carnations, blueberries, bamboo charcoal, etc.). While feeling the natural power of plants, people- and environmentally-friendly KAIMIN NAVI pajamas can be worn with peace of mind.

COMFY MAKE BRA women’s innerwear

WASHIITO socks

KAIMIN NAVI pajamas

Products that reduce skin irritation, MediCure underwear supports self-care after surgery, particularly for those with sensitive skin or after breast cancer treatment. In response to requests from dermatologists and customers, for underwear for children due to its gentle comfort, we launched MediCure for kids. Having undergone clinical research at a university, this material has a smooth texture and is comfortable to wear even when you perspire. In addition to being completely seamless, the washing instructions are printed to reduce irritation caused by seams and tags. Gunze is promoting the development of products that take underwear from mere clothing to clothing for medical treatment that takes care of the skin and spirit. From 2021, we started selling these products at dermatology clinics through Medical U&A, Inc.

“MediCure for Kids” children’s underwear

Gunze has been working on developing products that are close to women’s bodies and hearts for many years. In recent years, as Femtech has been attracting attention, the Company once again held an in-house seminar to deepen understanding of women’s bodies and health. We invited Dr. Kaori Koga, from the Department of Obstetrics and Gynecology at The University of Tokyo Hospital, as a lecturer and about 100 people, mainly product planners and sales representatives, attended the seminar. They learned about the structure of women’s bodies and the problems associated with age and life stage changes. Through the provision of products that capture needs that change with the times, Gunze will continue to support women so that they can lead their lives more comfortably and in their own way.

Views from in-house seminars

Lifestyle Creations Business

To increase parental satisfaction, Gunze swimming schools are promoting ingenuity in terms of viewing spaces and enhancements to coaches’ teaching skills.

With dance classes now mandatory in junior high schools and breaking being included in the Olympic Games, there is a burgeoning need for dance tuition. We have expanded our dance schools, which offer cheer and K-POP dancing as well as other dance styles, to 13 locations, and our membership numbers are steadily increasing.

Currently, programming education is compulsory in elementary schools, and as one of our efforts to improve children’s logical thinking, we are promoting the introduction of schools that teach programming theory. Said to improve the ability to think about things in an orderly manner, draw conclusions, and execute them in a planned way to achieve a goal, programming education is also expected to improve creativity, imagination, and judgment.